I design the whole thing — from identity and design systems through to UX flows, app UI, and shipped product. 10+ years building brands and product experiences at high-growth SaaS, DTC, and audio tech companies.
Full app UX — onboarding architecture, core listening flows, gamification system with badges and haptic feedback, and a rebrand from the ground up.
Invented and designed a new product format — an interactive music trivia game embedded inside a radio app, with two distinct UX skins for brand partnership flexibility.
Designed and shipped a hi-fi product UI in Figma for a Databricks-native data intelligence platform — architecting page structure, interaction flows, and a complete component library.
Built the brand from zero — identity, design system, and component library — then shipped it end-to-end across web, product UI, and CTV ad creative.
Led the rebrand of a PE-backed SaaS portfolio — building a unified design language, component library, and design system spanning web, marketing, and product surfaces.
Governed brand integrity across 10+ acquired DTC brands — building scalable brand governance frameworks and rebranding multiple brands to lift sales and retention.
Art-directed a paid social campaign featuring Gordon Ramsay — objection-busting ad series, celebrity creative, and a Labor Day A/B campaign system driving +20% sales lift.
I've been the sole in-house design lead at high-growth companies, creative authority across PE-backed portfolios, and freelance art director across DTC, B2B SaaS, and CPG. My work spans the full stack — from zero-to-one brand identity through to shipped app UX, design systems, and CTV ad creative.
I integrate AI tools (Claude Cowork, Figma MCP, Adobe Firefly) into daily creative ops — cutting production cycles, building custom internal tools, and prototyping working applications in Lovable and Google Stitch.