MusicIQ is a gamified mobile interstitial that plays a music clip and asks users to match it to the correct album art — converting the skip moment into an engagement moment.
I designed MusicIQ end-to-end as part of the Radio.com roadmap. The mechanic keeps users inside the ad experience: a clip plays, five album art options appear, and the user selects before the timer runs out.
The format proved compelling enough that State Farm purchased a co-branded version — validating it as a standalone revenue product with genuine interactive engagement beyond standard pre-roll.
Four steps.
One engagement loop.
Music plays
A 25-second clip from the Radio.com catalogue plays in the ad unit — real songs, real artists.
Make your pick
Five album art options appear. Select which matches the track before the timer expires.
Result & reveal
Correct answers celebrate. Incorrect answers reveal the right match — a discovery moment baked into a missed guess.
Brand CTA
Post-game, the brand CTA appears — driving a download, visit, or product action at peak engagement.
