Radio.com

Radio.com is Consumable's flagship consumer app. The Tastemaker V2 phase transformed it from a passive discovery experience into a competitive music-taste platform — complete with tier progression, weekly crown competitions, and a permanent claim record.

Discovery feed &
claim mechanic.

The discovery feed is the heart of the app — a TikTok-style infinite scroll of 15–30 second clips. Each clip is a potential claim: hold for 1.5 seconds, feel the haptic pulse, and your timestamp is locked permanently. The CD-player visualiser and concentric ring progress indicator give every listen a tactile, focused quality.

The claim countdown screen shows the user's claim position in real time as others claim the same track — creating genuine scarcity tension without manufactured urgency.

Discovery feed

Claim countdown

Settings

Profile

20 songs to
earn your claim.

New users must listen through 20 clips before claiming unlocks. This isn't friction — it's the mechanism that makes the claim mean something. Everyone earns it; no one skips the line. The progress dots fill in real-time, and milestone callouts fire at key moments to maintain momentum toward the payoff.

Song 1/20 — start

Song 12/20 — halfway

Song 19/20 — almost there

Listener unlocked

Curator unlocked

Tastemaker unlocked

Gamification that
earns its friction.

Every design decision in the gamification system was pressure-tested against one question: does this make the claim feel more valuable, or just harder to get? The listening tax, the haptic claim moment, the permanent claim number — all justified by that test.

Weekly reset —
win or keep going.

Every Monday the leaderboard resets. One winner per genre gets the Crown. Everyone else gets a personalised results screen — showing their best claim, Crown Score progress, claim streak status, and a countdown to the next pool. The design goal: make losing feel like motivation, not disappointment.

Crown winner announcement

Try again next week

How the concept
became a brand.

The Tastemaker proposal was the starting gun. What began as a gamification pitch evolved into a full brand system governing Radio.com across every touchpoint — app, web, social, and advertising. Below: the original proposal deck that aligned stakeholders, and the brand guidelines that grew out of it.

Colour system —
June 2026.

The full Radio.com colour palette as defined in the June 2026 brand guidelines. Crown Gold and deepened neutral dark surfaces were added in this update to support the Tastemaker gamification system.

Social app
concept.

Beyond the core app, I explored what Radio.com could look like as a social platform — a direction where music discovery becomes a shared, community-driven experience. Built using Google Stitch, exploring how the brand system could extend into social feeds, artist profiles, and collaborative listening.

A system that
converts.

Every new-business pitch that included Radio.com UI and brand assets was won. The rating mechanic gave the sales team a concrete differentiation story: Radio.com makes listeners active participants, not passive audiences.